Tuesday, May 5, 2020

Role of IT in Australian Marketing Industries-Free-Samples

Question: Discuss about the Use of Information Technology for Securing Australian Marketing Industry. Answer: Introduction Technology is referred to as one of the most important thing that started occupying each industry exponentially. Therefore proper usage of technology is very much helpful to gain effective competitiveness and measurable success as well. From different report sources it is defined that, from the year of 2002 and 2003, the usage of Information Technology is increasing rapidly in the Australian Industries (Vila, Darcy Gonzlez, 2015). On the other hand due to lack of usage of technologies the marketing industries might face major loss. The traditional or manual data management system utilized by the marketing industries were facing major issues regarding personnel and financial security as well, which are strictly needed to be mitigated by the Australian management authority. A set of research questions have been developed in this research proposal and lots of secondary data sources have been collected using those, the readers would be able to answer the research questions. Problem statement The order placing and payment processing technique that was traditionally used by the Australian industry was facing huge security issues those are need to be mitigated. Research aim The aim of the research is to evaluate the role of information technology in the Australian marketing industries such as finance, retails etc. It has been found that with the help of internet and web browsers the process of different payment, order placing will become much easier. The aim of the research proposal is to define the benefits of using these advanced technologies in the marketing industries to mitigate the issues of traditional order placing system. Through this application the security issues are also resolved easily. Research question What are the different characteristics of internet and web usage? How the security issues can be mitigated with the help of advanced IT application? How the automated system stands beneficial to the marketing industry? Literature review According to Chong (2014), the aim of every business is to grow and develop its consumers base to gain competitive advantages and business revenue as well. In order to achieve such competitiveness and success online advertising and promotional events play the most important roles (Bussire, Delle Chiaie Peltonen, 2014). In case of traditional marketing the process used was very much time consuming. Though the modern marketing applications are costly but still these are much reliable, flexible, and scalable and secure at the same time. Shahiduzzaman and Alam (2014) stated that, there is a huge difference between the traditional and the modern process of marketing and event management. In traditional days the employees have to manage the orders and payment details and even the personnel details also manually which is not at all secured from both the consumers and business aspect. In order to overcome the issues of traditional marketing the Australian marketing are currently willing to adopt advanced technology based applications in terms of internet usage and web services as well (Homburg, Allmann Klarmann, 2014). With the help of the advanced technology regardless of the time and location the users will be able to access the information about their desired services. The services will be available for 24 hours and even the security of the system will also get enhanced. In this new technology the users could pay online with high level of security. In manual data management the there is huge chances of data hijacking but after the development of the advanced technical excellence without proper authentication none of the users would be able to access information stored in the server (McManus, 2013). Even the users would be able to search for their desired service and products anytime and from anywhere. Moreover, it could be said that the business will become more client based after the implementation and incorporation of Information Technology with it. Research planning Research planning is a set of phases those are needed to be used sequentially to conduct the proposed project accurately. However, the researcher should develop the research plan based upon the research issues and the strategies developed to mitigate those issues. This particular research topic is focused to the implementation of Information Technology in the marketing industries of Australia. In order to gain retention from the consumers it is necessary to follow all the phases of research development accurately. Literature review is the most important thing to be done by the researcher to collect and analyze the importance of the data. It has been found that due to lack security aspects the marketing industries of Australia is getting affected everyday and to ensure the security if the industries proper technology in terms of encryption, firewall, password, authentication etc (Smith Hutchings, 2014). Thus, for this particular research topic, the researcher has considered to collec t secondary data only. For this secondary data analysis different journals and books are collected by the research developers. The steps for planning the research work the necessary steps those have been considered include development of time scale, development f the already existing resources, improvement of the manpower, consideration of accurate supporting skills and sample as well. Overview of the proposed project This research proposal is focused to the development of Information Technology in the Australian business and in the entire marketing industry. It has been defined that the properties of the Australian business is keep on changing everyday with the development of computing technology into the business applications. With the help of web presence and other internet level service the security issues that the marketing industry was facing each day will be reduced completely (McManus, 2013). A strong relationship is there in between the business and the employment size is defined as after the industries have started using the concept of Information Technology. With the increasing rate of employment the rate of IT usage also keep on enhancing respectively. According to the statistical data in large businesses 100 % employees use computers. Again, 99% of employees use the internet service, 80% of the users use the web servers for increasing the business effectiveness, efficiency as well. Th e rate of market revenue also keeps on increasing and the revenue is expected to reach around $100,000 (Shahiduzzaman Alam, 2014). With the proposed project the readers will be able to gain ideas about the current application of Information Technology in the Australian marketing industries. Even in addition to this the ways through which the personnel security issues and other financial issues could be controlled easily are also elaborated in this proposal. Data collection and data analysis approaches Data collection approach Two different types of data collection approaches are there such as primary data collection and secondary data collection. Both of these data collection approaches are helpful from the research perspectives but for this particular research topic, secondary data collection approach is found to be as the most effective one to reveal the hidden facts. Primary data collection approach is avoided in this research topic because for that questionnaire survey is required to be done by the researchers. However, for this topic the data are collected from different published books and journals as well. The secondary data are collected from the below source links: [Online]: https://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/4528.0Main%20Features122014-15 [Online]: https://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/2085.0Main+Features12006-2011 [Online]: https://www.ausstats.abs.gov.au/Ausstats/subscriber.nsf/0/3A957ACB51FCEB50CA2574E400117CB1/$File/ABS%20Annual%20Report%2007-08_%20Final_22ndOct08.pdf [Online]: https://www.ausstats.abs.gov.au/Ausstats/subscriber.nsf/0/7A9A6570D61DE269CA256E59007AC470/$File/81290_2002-03.pdf. Data analysis There is a difference between the primary data analysis and technical data analysis. The step followed for these two different analyses also varies. For analyzing the investment in the economic stock, these two common methodologies are used for data analysis. Both the qualitative and quantitative data are collected systematically to evaluate the resultant of the research proposal. Secondary data analysis is completely focused on the details provided in the journals, articles and books. In traditional days the orders placed by the consumers are managed manually which is not at all helpful from the business perspectives however, in order to mitigate the issues of manual order management, internet based rather web based order placing systems are arranged by the most of the large to medium industries (Mistilis, Buhalis Gretzel, 2014). The size of employment also keeps on changing with the changing events and time period. The data those have been collected for the research proposal are as follows: Person Person Person Person Person % 30 26 36 29 29 Lower cost of the products % 28 26 29 37 29 Lower rate of transaction cost % 87 83 89 91 86 Time saving approach % 44 33 36 50 40 Wider range supplier access % 20 18 25 30 20 Capabilities for tracking orders % 95 91 95 97 94 Benefits reached % Gantt chart In order to complete the research proposal successfully certain steps are required to be followed by the researchers and the following are the steps to be followed: WBS Task Name Duration Start Finish Predecessors 0 Research proposal schedule development 44 days Wed 12/20/17 Mon 2/19/18 1 Understanding project topic 5 days Wed 12/20/17 Tue 12/26/17 2 Identifying research data sources 7 days Wed 12/27/17 Thu 1/4/18 1 3 Collecting data from the sources 7 days Fri 1/5/18 Mon 1/15/18 2 4 Data analysis 6 days Tue 1/16/18 Tue 1/23/18 3 5 Literature review 5 days Wed 1/24/18 Tue 1/30/18 4 6 Research planning 6 days Wed 1/24/18 Wed 1/31/18 4 7 Selecting research methodologies 9 days Wed 1/31/18 Mon 2/12/18 5 8 Expected outcome 4 days Thu 2/1/18 Tue 2/6/18 6 9 Resultant discussion 5 days Tue 2/13/18 Mon 2/19/18 7 Figure 1: Gantt chart for research proposal (Source: created by author) Conclusion From the overall discussion it can be concluded that, based upon the type of the business details different technologies are adopted by the marketing industries. Along with the business properties, the web presences must be developed. Relative changes will definitely occur after the implementation of the information technology in the business application. It is defined that different business use internet, some uses web presences and some of the businesses use internet services. Based upon the user application, a set of questions have been developed by the researchers and it is expected that with the help of set of secondary data resources these questions could be answered easily. Both qualitative and quantitative data are collected for the research proposal. The primary data collection technique is not used for this research proposal to avoid issues. The collected information are properly analyzed also by the researchers to get the answers of the research questions. References Bakker, R. M., Shepherd, D. A. (2017). Pull the plug or take the plunge: Multiple opportunities and the speed of venturing decisions in the Australian mining industry.Academy of Management Journal,60(1), 130-155. Bussire, M., Delle Chiaie, S., Peltonen, T. A. (2014). Exchange rate pass-through in the global economy: the role of emerging market economies.IMF Economic Review,62(1), 146-178. Chong, S. (2014). Business process management for SMEs: an exploratory study of implementation factors for the Australian wine industry.Journal of Information Systems and Small Business,1(1-2), 41-58. Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., Hartsell, E. (2014). Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention.Electronic Commerce Research,14(1), 1-23. Homburg, C., Allmann, J., Klarmann, M. (2014). Internal and external price search in industrial buying: The moderating role of customer satisfaction.Journal of Business Research,67(8), 1581-1588. Juan Ding, M., Jie, F., A. Parton, K., J. Matanda, M. (2014). Relationships between quality of information sharing and supply chain food quality in the Australian beef processing industry.The International Journal of Logistics Management,25(1), 85-108. McManus, L. (2013). Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia.International Journal of Hospitality Management,33, 140-152. McManus, L. (2013). Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia.International Journal of Hospitality Management,33, 140-152. Mistilis, N., Buhalis, D., Gretzel, U. (2014). Future eDestination marketing: perspective of an Australian tourism stakeholder network.Journal of Travel Research,53(6), 778-790. Rollins, M., Nickell, D., Ennis, J. (2014). The impact of economic downturns on marketing.Journal of Business Research,67(1), 2727-2731. Shahiduzzaman, M., Alam, K. (2014). Information technology and its changing roles to economic growth and productivity in Australia.Telecommunications Policy,38(2), 125-135. Smith, R. G., Hutchings, A. (2014). Identity crime and misuse in Australia: Results of the 2013 online survey.AIC reports. Research and Public Policy series., v. Suzanne Harrison, T., Peter Onyia, O., K. Tagg, S. (2014). Towards a universal model of internet banking adoption: initial conceptualization.International Journal of Bank Marketing,32(7), 647-687. Vila, T. D., Darcy, S., Gonzlez, E. A. (2015). Competing for the disability tourism marketa comparative exploration of the factors of accessible tourism competitiveness in Spain and Australia.Tourism Management,47, 261-272

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.